It’s our mission to dress children in conscious shoes and clothing that allow them to effortlessly grow into their natural selves. By carefully selecting small, family owned businesses like us we can ensure that their approach to manufacturing shares the same ethical and eco-conscious values as us and collectively we can grow and continue perfecting our practices to take care of the planet for the future or our children.
Among the ethos we have based our brand on is removing the pressure of stereotypes so our children have the freedom to embrace and develop their distinctive individuality. Therefore, our kids’ shoes and tights collections are full of vibrant colours suitable for either gender. To us, colours are genderless.