OUR COMPANY ETHOS
All Earth Mineral Cosmetics was born out of the desire to bring together a cosmetic brand and skin care range that is:
- Simple to choose and use
- Versatile and durable
- Suitable for sensitive skin
- Environmentally friendly
- Vegan
- Cruelty free
- Ethically and sustainably sourced
HOW IT ALL BEGAN
Co founder Julie Wieczorek became a make up artist in 2002 through her passion for Art. Growing up near the Cornish moors as a horse rider and huge animal lover inspired Julie’s view on make up and make up artistry to be quite different to that of a more cosmopolitan make up artist. Julie believes that less is more and that there is no need to use skin harming chemicals when we have all the beautiful natural ingredients and colours that our Earth has to offer.
The welfare of animals and the environment along with skins health have always been Julie’s priority and she was frustrated that she couldn’t find these types of products for her kit. She also felt, with the fast growing choice of gimmicky make up products and colour choices, it was too confusing for the more natural make up wearer. So, while on maternity leave, Julie decided to look into creating her own range of products.
Julie then went through the unexpected and very sad trauma of losing her baby son at birth. After going through the initial devastating grieving stage Julie had a sudden urge to channel her feelings into her passion for her make up artistry and developing her product range.